Climate Communications and Behavior Change: A Guide for Practitioners

Drawing on extensive global warming, behavior change, communications research and practitioner expertise, the 'Climate Communications and Behavior Change' guide distils information into tools and recommendations that climate leaders can easily apply.  It illustrates the challenges with existing communication efforts and provides tips on how to frame and deliver outreach efforts in a way that motivates changes in thinking and behavior.  The guide also offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments.

The guide is organized into two sections:

  • Part One: The Role of Tension, Efficacy, and Benefits in the Global Warming Conversation. This section illustrates the challenges with existing climate communication efforts and provides tips on how to frame and deliver outreach efforts in a way that motivates changes in thinking and behavior.
  • Part Two: Understanding and Connecting with Audiences. This section offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments.

Publication Date: 2010

Resource Author(s):

  • Cara Pike
  • Bob Doppelt
  • Meredith Herr

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Resource Types:

  • Communication
  • Education/training materials

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