Greauxing Resilience at Home — City of Baton Rouge–Parish of East Baton Rouge, Louisiana: Imagine Plank Road Plan for Equitable Development

The Imagine Plank Road: Plan for Equitable Development (plan) is an equitable transit-oriented development (TOD) plan developed to guide revitalization of the Plank Road corridor, an area in north Baton Rouge and East Baton Rouge Parish (parish). 

Released in November 2019, the plan is a response to historical disinvestment in the Plank Road corridor and addresses issues of infrastructure decay, jobs and commerce, and health and safety. The plan is anchored by a new bus rapid transit (BRT) system that will run along the corridor and connect it to other parts of Baton Rouge. There are seven new developments proposed along the corridor, each designed to provide quality of life amenities and generate tax revenue while preserving local neighborhoods’ history and culture. 

The Plank Road plan is notable for its goals, metrics, and recommendations for equity-focused community revitalization. At the project level, local policymakers can look to the plan for specific efforts related to urban affordable housing, community-driven development, green infrastructure, and community engagement. More broadly, the plan demonstrates how policymakers can integrate equity across various development initiatives in order to lay a foundation for long-term stability and growth. 

Build Baton Rouge (BBR) is the lead agency on the plan and took an approach that emphasized community engagement and public-private partnerships in planning and implementation. The Plank Road plan will be implemented concurrently with FUTUREBR, the comprehensive master plan adopted by the parish and the City of Baton Rouge in 2011. 


This case study is one of 24 case studies featured in a report written by the Georgetown Climate Center, Greauxing Resilience at Home: A Collection of Lessons and Case Studies from Louisiana and Beyond. These case studies describe best and emerging practices, tools, and examples from Louisiana and other U.S. jurisdictions to make progress on the complex and interrelated challenges of housing, flooding, and resilience. These case studies are intended to provide transferable lessons and ideas for regional and local governments addressing housing and mitigating flood risk as integrated parts of comprehensive community resilience strategies. Collectively, these case studies present a suite, although not an exhaustive list of tools and approaches that can be used to facilitate any of these efforts.

For additional case studies and more information about this work, also see Greauxing Resilience at Home: A Regional Vision.

Publication Date: June 16, 2022

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